As for Kyle's response I think that he has touched on some very good points. Marketing online is something that all companies should do if it fits into the marketing plan that they have. You are able to get your advertisements out to many different people quickly and cheaper then sending out fliers and other sorts of physical advertising. I also agree with the fact that there are times like the pop up advertising that are very annoying and accomplish absolutely nothing.
The one thing that i want to mention is that you could take your advertising to the next level if you use a combination of both online and physical marketing. I think it is smart to send your monthly news letter or something of that nature online or through an email, but in situation where you may have a customer already that has purchased from you before you could send them a letter in the mail to make it a little bit more personal. Also by doing this you may make the customer feel more appreciated which would make then a more loyal customer of the company.
Do you think a combination of online and physical advertising would be more effective then just online advertising?
Friday, March 5, 2010
Scenario Questions
Should John Smith sell the names?
I think that is John were to sell the names of the individuals that were surveyed it would be morally wrong. Those who took the survey believed that their information would be kept private and only used for the purpose of the survey. On the other hand I do think that John might sell the names because of the state of his business. He also would hate to have to lay people off and doing this even though morally wrong would save some of those jobs. He might feel as though he owes that to his employees.
Foster trust in the marketing system. This means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution.
I picked this piece out of the AMA statement of ethics because I believe it covers the whole scenario with the selling of the names very well. It mentions striving for good faith and fair dealing which is really the dilemma that John is having to deal with. He knows that the money would be very key to keeping his business a float still he must understand that if he were to sell the names it would be unfair to those who gave their names for the survey. Also this piece mentions avoiding deception. It is very clear to me that if John were to sell these names it would be a sort of deception. Those who took the survey were under the understanding that their information was to be used for gathering information and nothing else. If John were to sell the names then the car companies would be calling these individuals. Yes it is true that they are interested in buying a car, yet they may not want to be called or contacted until they first go to the dealership. Buying a car is a process that is very important and should be handled in a way that you know exactly what your getting into. The last thing you need is a car salesman calling you every day trying to get you to agree to something you truly don’t want.
I think that is John were to sell the names of the individuals that were surveyed it would be morally wrong. Those who took the survey believed that their information would be kept private and only used for the purpose of the survey. On the other hand I do think that John might sell the names because of the state of his business. He also would hate to have to lay people off and doing this even though morally wrong would save some of those jobs. He might feel as though he owes that to his employees.
Foster trust in the marketing system. This means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution.
I picked this piece out of the AMA statement of ethics because I believe it covers the whole scenario with the selling of the names very well. It mentions striving for good faith and fair dealing which is really the dilemma that John is having to deal with. He knows that the money would be very key to keeping his business a float still he must understand that if he were to sell the names it would be unfair to those who gave their names for the survey. Also this piece mentions avoiding deception. It is very clear to me that if John were to sell these names it would be a sort of deception. Those who took the survey were under the understanding that their information was to be used for gathering information and nothing else. If John were to sell the names then the car companies would be calling these individuals. Yes it is true that they are interested in buying a car, yet they may not want to be called or contacted until they first go to the dealership. Buying a car is a process that is very important and should be handled in a way that you know exactly what your getting into. The last thing you need is a car salesman calling you every day trying to get you to agree to something you truly don’t want.
Subscribe to:
Posts (Atom)