As I was reading through the chapter I came across Channels for Customer products. This deals with how products get fromt he producer of the idea to the customer that wants to purchase it. They can either go directly from the producer to the consumer or they can go through different spots acting as middle men. Examples of stops that the product might make before it gets to the customer are agents, wholesalers, and retailers.
Personally if i were in charge of deciding where I got all of my producs from I would make sure that I recieved them right from the producer. By doing things this way it gives the items less stops which will cut down on damaged products which is a very big part of things. I also believe if you were to work things out with the producer you could get a cheap price because there would be no marks ups where people are trying to make money.
If you were in charge of decided which channel to use would you do the same as me?
Friday, April 16, 2010
Response to Bobby's Post
Do you think the use of sites like facebook and myspace is beneficial for getting your brand out to the public?
I do think that sites like facebook and Myspace can be used sucessfully to get a certain brnad out there if those who are in charge make sure that they keep a close eye on the sight. You must make sure that you keep enough new information on the page to keep everyone interested and checking the page on a regular basis. If you are able to accomplish this, you can then target those who follow the brand and give them deals. One way you could do this would be to offer a coupon to the first 100 people that comment on a posting on the page. Any sort of sales promotion like this can be very valuable and also help for people to gain more interest in the company. If you don't take good care of the sight then you are going to have people that become friends or fans of the product, and then just stop paying attention to the page. In this case you are accomplishing nothing like you wanted too.
If you were a CEO or in charge of this sort of thing, would you use facebook as an option?
I do think that sites like facebook and Myspace can be used sucessfully to get a certain brnad out there if those who are in charge make sure that they keep a close eye on the sight. You must make sure that you keep enough new information on the page to keep everyone interested and checking the page on a regular basis. If you are able to accomplish this, you can then target those who follow the brand and give them deals. One way you could do this would be to offer a coupon to the first 100 people that comment on a posting on the page. Any sort of sales promotion like this can be very valuable and also help for people to gain more interest in the company. If you don't take good care of the sight then you are going to have people that become friends or fans of the product, and then just stop paying attention to the page. In this case you are accomplishing nothing like you wanted too.
If you were a CEO or in charge of this sort of thing, would you use facebook as an option?
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