As for Kyle's response I think that he has touched on some very good points. Marketing online is something that all companies should do if it fits into the marketing plan that they have. You are able to get your advertisements out to many different people quickly and cheaper then sending out fliers and other sorts of physical advertising. I also agree with the fact that there are times like the pop up advertising that are very annoying and accomplish absolutely nothing.
The one thing that i want to mention is that you could take your advertising to the next level if you use a combination of both online and physical marketing. I think it is smart to send your monthly news letter or something of that nature online or through an email, but in situation where you may have a customer already that has purchased from you before you could send them a letter in the mail to make it a little bit more personal. Also by doing this you may make the customer feel more appreciated which would make then a more loyal customer of the company.
Do you think a combination of online and physical advertising would be more effective then just online advertising?
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